As a business owner, you probably know that marketing and advertising is essential to your growth and exposure. But you might be a little unsure about what makes public relations so necessary. What is PR, anyway? How can you be confident that a good PR strategy could have direct benefits for you and your business? Let’s discuss some of them.
WHAT IS PUBLIC RELATIONS?
A simple way to think of public relations is that PR efforts shape, grow and maintain a company’s image. Instead of promoting an individual product or service, PR helps your business grow by getting the press, web and general public to know about who you are and what you can do for them.
GET YOUR BUSINESS FEATURED IN THE PRESS
If you know anything at all about public relations, you’re probably aware that media relations play an important role in getting exposure for your business. For example, PR strategies include writing clear, compelling press releases to share about a product launch or other company-wide initiative. In essence, press releases are useful because they tell stories aimed at building confidence with the reader. Another key PR function is to schedule and book interviews and highlights with news stations, podcasts, newspapers and more to highlight your business in such a way to draw in sectors of your target audience.
PROMOTES AND MAINTAINS COMPANY IMAGE
A strong, consistent company voice can set you apart from even your most successful competitors. In order to have an established voice, you need to know what makes you different from other businesses and the unique value you bring to the market. If you work alongside a PR professional on these discussions, you can ensure that the overall tone of all communications fits with your ideals and achieves your business goals at the same time. In particular, social media is a helpful channel for maintaining your business image because you can manage customer service and sales inquiries and complaints easily, quickly, and yes – publicly.
GETS YOU FOUND ON GOOGLE
When you search for something on Google, aside from primary websites, what makes you think a source is reliable or informative? Isn’t it usually corresponding and supporting articles or interviews? This is where PR efforts can be especially useful. If you have an effective PR strategy, you can promote your business and its products or services across a variety of different press sources. In turn, if effective, these interviews and articles can make their way to high ranking pages on Google, especially if the article is popular and shared often. The combination of both the primary website and any supportive press articles, interviews or other information goes a long way in giving your business a substantial amount of credibility.
WE’LL HELP YOU MEET YOUR PR GOALS
At Rose & Gold, we want to help you meet your PR and marketing goals with solutions you can rely and depend on. Want more information on how we can manage PR efforts and grow your business? Contact us today.