Do you ever feel like your marketing efforts fall flat? Especially in today’s economy, some methods make more sense than others. Due to the effects of COVID-19, most if not all businesses changed their marketing strategies to reflect the reliance on digital marketing methods. Which marketing would you do well to avoid, and what are some to consider if you haven’t already?
Billboards and Inflatables
While aimed at grabbing your customer’s attention, marketing inflatables are probably less useful than you might think. Giant inflatables may draw attention to your location, but if your brick and mortar store is near or surrounded by other businesses, you may be doing yourself a disservice. This is especially true today when many customers are avoiding most in-person shopping.
Similarly, billboards may appear to be a great marketing tool. One strategically placed advertisement can get in front of hundreds, if not thousands, of potential customers depending on your location. However, with many schools and businesses relying on remote environments, fewer customers are on the road. Even the best billboard in the optimal location is unlikely to give you the boost that you need right now.
Cold Calls
Cold calls are annoying, and no one likes them. Perhaps they were somewhat effective in the past, but because of the shift from landlines to cell phones over the 15 years or so, cold calling has become increasingly obsolete in terms of a marketing method. It’s best for everyone —including your dignity — if you forego cold calling.
Mailers
Sure, more people are home these days, but that doesn’t mean they’re going to read your marketing mailers. While a well-crafted and targeted marketing mailer can be effective, don’t rely on them to fill a large part of your marketing strategy.
Marketing Strategies that Work
If you’ve relied on any of the above tactics before and aren’t sure what to do instead of them, don’t worry! Here are some ideas to think about how to merge your goals and today’s marketing climate.
- HIGH-QUALITY CONTENT: Show off your knowledge, skills, and relevance in the form of helpful, high-quality content. Showcase industry-based information on LinkedIn. Start or ramp up a business blog or YouTube channel. Share testimonials and success stories.
- CUSTOMER CONNECTION: Establish and grow relationships with your current and potential customer base on social media. Learn about the things they want, and help them see that you have what they need. Listen, learn, and be helpful.
- GROW YOUR EMAIL MARKETING LIST: Chances are you have a list of email addresses for previous customers on file. Take advantage of this valuable contact information and build and grow your email list. Most people check their email at least once a day — especially now!
Don’t Do It Alone
At Rose & Gold, we’re here to help you find and use the marketing tools that will grow your business even in 2020. Email hello@roseandgold.com to learn how we can make great things together!
