Why Is Mobile Optimization Important?
Whether you have an e-Commerce business, retail location, or anything in between, ensuring your customers have a seamless digital experience increases conversions. In turn, this positively affects your bottom line and turns visits into sales. Of course, a large part...
2023 Email Marketing Trends
In 2023, email marketing will continue to be vital to how businesses promote their products and services. The process of email marketing communicates information and details to your email list, keeping your customers in the loop. There are several things to watch out...
Rose & Gold in the News: Entertainment Wire
Rose and Gold Agency Expands Their Content Department To Provide Clients With the Latest 2023 Marketing Trends Our agency was recently featured in Entertainment Wire for our recent department expansions! You can read more here. Rose and Gold, a digital marketing...
Rose & Gold in The News: Global Advertising News
Local Female-Owned Digital Marketing Agency, Rose & Gold, Secures Women’s Business Enterprise Certification Our agency was recently featured in Global Advertising News for our Women’s Business Enterprise Certification. You can see the article here. Rose & Gold...
3 Video Marketing Trends To Try
In today’s digital environment, video is king. The transition from newspaper media to forms like video has taken several decades. Still, it has only been in recent years that a significant explosion in video marketing trends has taken place. Moreover, the dependence...
Massachusetts Branding Services
When building a well-respected and known business, a large part of that success stems from your branding efforts. Branding describes the collective strategy to promote your business through marketing, design, content, and your overall image to your potential...
How To Grow An E-Commerce Business
Do you have an e-Commerce business? Wondering how to grow your business and expand your reach? Running your own e-Commerce company is a great way to increase revenue and reach more customers. Whether you rely fully on an e-Commerce business or it’s a part of your...
2023 Marketing Trends
What are the 2023 marketing trends to watch out for? As each year passes, new marketing trends emerge. Some remain the same over time, and others evolve to match technological advances and expectations. As we enter 2023, there are several trends to keep in mind to...
Cannabis Marketing In Massachusetts
Cannabis is a booming industry in Massachusetts. Sales have consistently been high, and the cannabis market reached about $1.5 billion in 2021. For this reason, there is a lot of opportunity for cannabis businesses to continue to grow and expand in the years to come....
How To Prepare Your eCommerce Business For the Holidays
For eCommerce businesses, the fourth quarter is the busiest time of the year for sales and revenue. You don't want to miss this season's exposure, particularly between Thanksgiving and Christmas. That being said, there are also things to consider to make the holiday...
5 Ways Pinterest Can Help Grow Your Business
Pinterest is a dominating force in the marketing world that can greatly impact your business growth. However, with trending platforms like Instagram and TikTok hitting the headlines, Pinterest can often be the forgotten marketing tactic. And hey, we get it- adding...
TikTok Marketing: A Guide for Brands in 2022
Unless you live on a deserted island with no internet, chances are you have heard that TikTok has around 80 million active users, and that number continues to grow. Currently, the demographics are about 60% female and 40% male, with ages 16-44 using the platform. ...
How to Rebrand Your Business
Rebranding your business can feel overwhelming, considering a brand is made up of so many different components. There's the visual side of your brand, the emotive appeal, your "why, " and your brand voice to consider. Your rebranding also requires a lot of research,...
How Can PPC Help Your Business?
PPC or Pay-Per-Click advertising is a measurable conversion-focused marketing strategy. Pay-Per-Click campaigns will not only increase conversion but also provide reliable and targeted user data to give you insight into buyer behavior, so you can further develop your...
Why Does Branding Matter?
You hear, see, and experience branding daily, even when you don’t notice it. This is because branding has become so ingrained in the businesses we see everyday. While you might not consciously be aware of it, you always know a Starbucks cup or an iPhone when you see...
How Can a Social Media Manager Grow Your Business?
Are you feeling stressed out about getting social? With so many platforms to balance, content to create, and followers to engage with, it’s easy to want to delete all your accounts and hide. However, social media is integral to growing brand awareness and building a...
SEO Best Practices for Small Business
Understanding SEO best practices for your small business can ensure your content and brand visibility. All businesses are competing for the number one spot on Google search, and it's essential to understand at least the SEO basics to help your content reach the right...
5 Top Marketing Trends For 2022
Does the idea of TikTok, Reels, and Influencers make your head spin? We know businesses need to keep up on the marketing trends for 2022, but with so many, you might not be sure what the focus should be. At Rose & Gold, we work one-on-one with our clients to help...
Shopify for Ecommerce Brands
Whether you are starting your eCommerce business or growing one, Shopify for eCommerce brands is is a popular option to help you create a successful business with all the tools you need in one place. Ecommerce is a popular business model, and it's not going anywhere...
5 Reasons to Hire a Marketing Agency in 2022
Keeping up with marketing trends, content, strategies, and day-to-day marketing maintenance can be challenging when trying to run a business. Whether you are a small business of one or have started to grow your employee base, there comes a time when you want to scale...
How a Marketing Agency Can Help Grow Your Business
To grow your business, you need to market your company to the right audience at the right time. But to do this, you also need to have time, resources, and energy, all of which are limited for a business owner. If you manage marketing efforts by yourself, it’s even...
