The Role of AI in Marketing: Enhancing Creativity and Efficiency
AI has a role in marketing insights and automation yet lacks the emotional depth, brand authenticity, and ethical nuances of advertising that still hinge on the human touch.
Unraveling Meta’s Threads: A Comprehensive Guide to Meta’s Latest Social Media Platform
Meta, the company formerly known as Facebook, has launched a new app called Threads, which aims to rival Twitter as the go-to platform for text-based updates and public conversations. As a standalone companion to Instagram, Threads aims to facilitate intimate, quick,...
5 Compelling Reasons to Hire a Marketing Agency for Your Business
In today's competitive business landscape, effective marketing is more crucial than ever. While some companies opt for in-house marketing efforts, many are turning to marketing agencies to gain a competitive edge. Hiring a marketing agency offers a range of benefits,...
Cannabis Email Marketing Practices: Maximizing Success in a Growing Industry
In the fast-paced world of cannabis marketing, email marketing has emerged as a powerful tool for businesses to connect with their audience. In this blog post, we will explore the importance of email marketing for cannabis businesses and highlight effective practices...
Navigating Cannabis Marketing Regulations: Stay Compliant with Rose & Gold
In the rapidly growing cannabis industry, businesses face the exciting challenge of promoting their products and services while complying with strict cannabis marketing regulations. At Rose & Gold, we understand the intricacies of navigating these regulations and...
How SEO Helps Your Business
When you want to draw new people to your business, search engine optimization is one of the best main ways to do it. SEO plays an important role in how potential customers find you online. With a solid strategy, you can reach your target audience and provide them with...
Pay-Per-Click: 3 Things To Know
There are many different ways to market your business. Out of these options, pay-per-click advertising - also known as PPC - is just one example. You can incorporate this type of marketing with your other strategies for the best results. Here are 3 things you should...
Why Is Mobile Optimization Important?
Whether you have an e-Commerce business, retail location, or anything in between, ensuring your customers have a seamless digital experience increases conversions. In turn, this positively affects your bottom line and turns visits into sales. Of course, a large part...
2023 Email Marketing Trends
In 2023, email marketing will continue to be vital to how businesses promote their products and services. The process of email marketing communicates information and details to your email list, keeping your customers in the loop. There are several things to watch out...
Rose & Gold in the News: Entertainment Wire
Rose and Gold Agency Expands Their Content Department To Provide Clients With the Latest 2023 Marketing Trends Our agency was recently featured in Entertainment Wire for our recent department expansions! You can read more here. Rose and Gold, a digital marketing...
Rose & Gold in The News: Global Advertising News
Local Female-Owned Digital Marketing Agency, Rose & Gold, Secures Women’s Business Enterprise Certification Our agency was recently featured in Global Advertising News for our Women’s Business Enterprise Certification. You can see the article here. Rose & Gold...
3 Video Marketing Trends To Try
In today’s digital environment, video is king. The transition from newspaper media to forms like video has taken several decades. Still, it has only been in recent years that a significant explosion in video marketing trends has taken place. Moreover, the dependence...
Massachusetts Branding Services
When building a well-respected and known business, a large part of that success stems from your branding efforts. Branding describes the collective strategy to promote your business through marketing, design, content, and your overall image to your potential...
How to Grow an E-Commerce Business
Do you have an e-commerce business? Wondering how to grow your business and expand your reach? Running your own e-commerce company is a great way to increase revenue and reach more customers. Whether you rely fully on an e-commerce business or it’s a part of your...
2023 Marketing Trends
What are the 2023 marketing trends to watch out for? As each year passes, new marketing trends emerge. Some remain the same over time, and others evolve to match technological advances and expectations. As we enter 2023, there are several trends to keep in mind to...
Cannabis Marketing In Massachusetts
Cannabis is a booming industry in Massachusetts. Sales have consistently been high, and the cannabis market reached about $1.5 billion in 2021. For this reason, there is a lot of opportunity for cannabis businesses to continue to grow and expand in the years to come....
How To Prepare Your E-Commerce Business For the Holidays
For e-commerce businesses, the fourth quarter is the busiest time of the year for sales and revenue. You don't want to miss this season's exposure, particularly between Thanksgiving and Christmas. That being said, there are also things to consider to make the holiday...
5 Ways Pinterest Can Help Grow Your Business
Pinterest is a dominating force in the marketing world that can greatly impact your business growth. However, with trending platforms like Instagram and TikTok hitting the headlines, Pinterest can often be the forgotten marketing tactic. And hey, we get it- adding...
TikTok Marketing: A Guide for Brands in 2022
Unless you live on a deserted island with no internet, chances are you have heard that TikTok has around 80 million active users, and that number continues to grow. Currently, the demographics are about 60% female and 40% male, with ages 16-44 using the platform. ...
How to Rebrand Your Business
Rebranding your business can feel overwhelming, considering a brand is made up of so many different components. There's the visual side of your brand, the emotive appeal, your "why," and your brand voice to consider. Your rebranding also requires a lot of research,...
How Can PPC Help Your Business?
PPC or Pay-Per-Click advertising is a measurable conversion-focused marketing strategy. Pay-Per-Click campaigns will not only increase conversion but also provide reliable and targeted user data to give you insight into buyer behavior, so you can further develop your...
