As a business owner, chances are you stay up to date on marketing strategies. After all, you want the ones that actually work without spending a lot of time (or money) to see the results! One such example is email marketing. Despite some claims to the contrary, most Americans still check their email several times a day. Because of this, email marketing is an effective and simple way to reach your target audience. Keep reading for some ideas you can start using in your email marketing tool belt today.
Testimonials are a powerful form of social proof. Take advantage of using a recent testimonial, review, or even a case study in your next email. Paired with an attention-grabbing headline, a testimonial is a great way to promote your product or services without sounding pushy. People are heavily influenced by word of mouth and other positive experiences. If you can’t think of anything else to share in an email campaign, testimonials are a great option. Before/after results are also effective.
You have unique experience and knowledge within your industry. Use that to share tips, tricks, or even helpful how-tos. Emails are the perfect place to share short, useful ideas related to either your product, service or even just your industry in general. This kind of content sets you up as an expert in your field, which helps build trust among current and new customers.
Behind the Scenes
Who doesn’t enjoy seeing behind-the-scenes information? The same goes for your business. Incorporate some “secret” knowledge about what goes into your making your product, for example, or introduce and share about your staff. Behind-the-scenes content is an easy way to make your business seem more approachable and adds a uniquely personal element.
Marketing emails are the perfect opportunity to share product launches or updates in a short, concise manner. You can be much more direct in an email than in a longer sales pitch. Also, because your list consists of people who willingly opt-in, you are more likely to see more sales as a result of sharing any new product lines with your email subscribers.
Cross Content Promotions
It sounds simple, but if you have a blog post, media partnership, or something similar, share it in a marketing email. If your headline is executed well, you can expect to see more eyes on the content you want to promote. This can include linking to posts on other websites, which can boost your SEO ranking, leading to more visitors to your business.
Ready to dig deeper into email marketing strategies? Our team at Rose & Gold is here to help you every step of the way. Call or email today to learn more about our approach to email marketing and more!