Keeping up with marketing trends, content, strategies, and day-to-day marketing maintenance can be challenging when trying to run a business. Whether you are a small business of one or have started to grow your employee base, there comes a time when you want to scale your business, but you need support. Support might be outsourcing a freelancer, hiring more employees, or getting help from a marketing agency. If you have asked yourself whether or not you should hire a marketing agency, read on for five reasons this might be the perfect fit for your business and how our expert team can support your growth and ROI.
Why Should I Hire a Marketing Agency?
Working with a marketing agency will help you set the foundation for your marketing strategies, content, and growth. Whether that’s creating new marketing materials, growing your social media accounts, strategizing and designing your emails, or running ads. Through each of these marketing mediums, an agency can help your brand stand out, streamline your content, and create brand consistency through current and new channels. Marketing agencies are also current on marketing trends, meaning they can handle your growing video needs, graphics, gifs, and other visual content most businesses require to stand out. Essentially, a marketing agency can handle the content, design, and strategy so you can run your business easily without the added tasks on your to-do list. While these are all great reasons to hire a marketing agency in 2022, let’s dive in a little deeper.
You Don’t Have the Time or Resources for Marketing
Marketing takes time, from planning your strategy to developing assets and of course, actually executing your new content. If you have a small team, or limited time and resources, it can feel exhausting trying to keep up with emails, blogs, social, videos, print media, press releases, and everything else marketing requires. When you bring on a marketing agency, they handle everything from strategy to creation and implementation. This frees up your time and ensures you have a solid and consistent strategy.
You Want New and Innovative Ways To Market Your Business
If the thought of being on TikTok both excites and scares you, a marketing agency can help. Marketing trends are always changing, and it’s important to have a firm grasp on not only what the new trends are but also how to implement them in a way that benefits your business. At agencies like Rose & Gold, we are always ahead of the trends, ready to experiment with new strategies and techniques to help our clients grow.
You Have an Audience but You Are Not Seeing an Increase in Sales
If you already have an audience, but they aren’t engaging, it’s a good time to consider a marketing agency. Having a strategy in place to turn email lists and followers into customers can help you grow and connect to your audience while also scaling your business. In addition, a marketing agency can help you get clear on your messaging, brand positioning, and ways to turn those concepts into an engagement strategy for your future customers.
You Are Looking To Pivot Your Business or Rebrand
There’s more to building a brand than just fonts, colors, and aesthetics. A solid brand has strategy, target market research, brand voice development, and brand positioning. If you want to build a strong brand, having experts on your side will ensure you are investing in a rebrand that has an ROI for you and the potential for expansive growth. While the DIY option can be enticing, there’s always a benefit to hiring a marketing team with the time, resources, and talent to bring your brand to life.
You Don’t Want To Hire a New Team
Managing, hiring, and training a new team can be costly and require a lot of your time. When you hire a marketing agency, you get the benefit of having an expert team with eyes on your brand without the stress of managing them. Each of our clients has a designated account manager and strategist who will handle the management, implementation, and reporting so you can do what you do best, and we can help you hit your goals without the stress.
Ready to grow your business in 2022? We are ready to help you do it. Contact our team today to talk about the ways we can help you elevate your brand and revenue.