Does the idea of TikTok, Reels, and Influencers make your head spin? We know businesses need to keep up on the marketing trends for 2022, but with so many, you might not be sure what the focus should be. At Rose & Gold, we work one-on-one with our clients to help them develop marketing strategies for growth because we don’t believe you have to be everywhere all the time, but you need to find the right marketing trends that work for your brand. This guide has everything you need to know about the top 5 marketing trends in 2022 that will be around for 2023.
Video Marketing
Video marketing is here to stay, and with so many possibilities, we made this marketing strategy number one on our list for marketing trends in 2022. Brands are being rewarded for upping their video content on social media, and their customers are more receptive to video marketing. Through motion graphics, b-roll videos, and trending TikToks, video is sure to help your business grow and reach a wider audience. If you need help creating video content, we have an entire team that can support your video needs. We understand how vital motion is for messaging and offer several options for our clients.
Content Marketing
Content is the name of the game in 2022, and your customers want a lot of it. From emails to social media graphics, videos, blogs, and more- keeping up with your content will help you reach your customer, create a more organic experience, and get your name out there into the world. But you can’t just write a few blogs and hope that makes an impact. Having a content strategy that creates an organic cycle between all digital mediums will help your content perform better and create more conversions.
Data Driven Marketing
Don’t underestimate the power of data analytics. These days you can do way more with data, from remarketing to creating campaigns and more personalized content. Data is a powerful asset and should be a part of your marketing strategy.
Social Media Marketing
You probably already knew that social media would be on this list since it is only growing as a marketing medium. Social media is less about static photos and more about storytelling, with aesthetically pleasing imagery, attention-grabbing video, and captions that create connections and conversations. If you don’t have social or are not sure how to elevate what you do have, reach out to our team. Our designers and social media strategists can help you create a high-converting social presence to be proud of.
Influencer Marketing
UGC or influencer marketing tends to be an integral part of most product-based brands marketing strategies. Influencer marketing helps develop targeted leads for your business while also creating the feel of word-of-mouth marketing. In addition, influencers add a more personalized approach to your marketing strategies.
We know this was a lot to take in, and adding new marketing tactics into your current strategy can be overwhelming. But, as an agency, we are always on top of and ahead of the trends, so we can help our clients get ahead and start on marketing. We offer video, social media, copywriting, content creation, design, strategy, branding, and more to help your business grow and reach a wider audience with a targeted approach that creates conversions. If you are ready to elevate your marketing services, contact our expert team today.
