2023 Marketing Trends
What are the 2023 marketing trends to watch out for? As each year passes, new marketing trends emerge. Some remain the same over time, and others evolve to match technological advances and expectations. As we enter 2023, there are several trends to keep in mind to...
Cannabis Marketing In Massachusetts
Cannabis is a booming industry in Massachusetts. Sales have consistently been high, and the cannabis market reached about $1.5 billion in 2021. For this reason, there is a lot of opportunity for cannabis businesses to continue to grow and expand in the years to come....
TikTok Marketing: A Guide for Brands in 2022
Unless you live on a deserted island with no internet, chances are you have heard that TikTok has around 80 million active users, and that number continues to grow. Currently, the demographics are about 60% female and 40% male, with ages 16-44 using the platform. ...
Why Does Branding Matter?
You hear, see, and experience branding daily, even when you don’t notice it. This is because branding has become so ingrained in the businesses we see every day. While you might not consciously be aware of it, you always know a Starbucks cup or an iPhone when you see...