In 2023, email marketing will continue to be vital to how businesses promote their products and services. The process of email marketing communicates information and details to your email list, keeping your customers in the loop. There are several things to watch out for regarding 2023 email marketing trends.
Why Email Marketing Matters
Email marketing maintains communication and information with an email list. This email list matters because, with platforms like social media, you don’t own your audience. However, with an email list, you can access contacts and other information you own yourself. In addition, email marketing connects you directly with the people who want to hear from you.
The Future of Email Marketing Trends
Most people continue to use, check, and read emails, even with the prevalence of other forms of marketing like social media. With this in mind, investing and incorporating email strategy into your marketing efforts is worthwhile. Return on investment with this type of marketing continues to be high. Some of the email marketing trends for 2023 include an emphasis on privacy data, automation, personalization, interactive design, and user-generated content.
Privacy Data
In this day and age, keeping people’s contact information secure is of utmost importance. This is especially the case since the passing of the General Data Protection Regulation (GDPR) in the EU in 2019. GDPR compliance protects your email subscribers’ personal data like names, IP addresses, locations, etc.
Automation
Another email marketing trend to watch out for in 2023 is automation. For example, this can include automatic emails to new customers, abandoned carts, or whenever someone signs up for your list. You can also use automation to determine what might not be working well in your campaigns to improve.
Personalization
Email marketing continues to be all about personalization. Gone are the days of blasting out untargeted messages – people want to feel a personal connection to your correspondence. As a result, they will be more likely to trust and rely on your product or service. In addition, you can use automation tools to target your audience on a more personal level, like offering discount codes on past visits or birthdays.
Interactive Design
Design and interactive features will be a hallmark of any good email marketing campaign this year. These additions can enhance your click-through rate, and it’s a good idea to do some split A/B testing to see which ones are most effective. The good thing is that several options exist, like surveys, polls, and CTA buttons.
User-Generated Content
One of the easiest email marketing trends to implement is user-generated content. This takes information directly from your customers, like testimonials and reviews, and repurposes them into email content. In addition, try incorporating other forms of storytelling to add a personal touch to your email communications.
Rose & Gold provides industry-leading marketing solutions for passionate and forward-thinking brands. Start working with us on your next email campaign and more by emailing hello@roseandgold.com.
