Does your brand have a recognizable identity?Brand identities aren’t exclusive to widely recognized companies. Every famous brand started small at one point, and whether your goal is to see that kind of growth or not, solidifying your business identity is integral to your success.
What exactly is brand identity, and how can you develop one for your business?
What is a Brand Identity?
Brand identity has many definitions but is loosely defined as the “personality of your business.” In many cases, logos and other brand-marking design features are assumed to be the main facets of brand identity.
Target is known for its iconic red target symbol.
Apple products are recognized for their clean, simplistic design.
Nike’s swoosh adorns athletes worldwide.
However, logos are not the only piece in a brand identity. Your business’s “personality” is unique not because of the design on its product but because of the way you are viewed and understood. The ways your customers connect with your brand on a visual level and an emotional level are what make up your brand identity.
So how can you start building a brand identity that is recognizable, trustworthy, and successful?
Know Your Why
Simon Sinek made knowing your why famous for a good reason: Understanding your purpose as a business is essential. What are your goals for your business? They don’t have to be complicated. Simple motivations can sometimes be easier to measure and maintain. Keep a narrow focus on why your business does what it does, and your brand identity can grow simultaneously.
Know Your Audience
Another critical aspect of building your brand identity is knowing your target audience. Understanding your ideal buyer persona is vital to creating a brand that real customers will be attracted to, purchase from, and share with their friends. Primarily because of social media’s influence, people don’t like to feel like they’re being sold to outright. They want value, trust, and consistency.
We all want to feel understood — so work on understanding your customers! Research your competitors. Discover how people find you. Listen and respond to feedback. When you start hearing what your tribe is saying, you’ll understand what you can give to them.
Be Strategic With Your Marketing
Does your marketing content reflect the desired tone and messaging of your business? For example, a large law corporation uses different messaging than that of a local coffee shop. However, both the law office and the coffee shop can effectively build unique brand identities by marketing themselves to the correct audience with the right message and knowing their goals.
Build Your Brand Identity
At Rose and Gold, we can help you build, update, or even reinvent your brand identity. Interested in working with us? Contact us today to see the results of a solid brand identity that can bring to your reputation, influence, and growth.
