There are many different ways to market your business. Out of these options, pay-per-click advertising – also known as PPC – is just one example. You can incorporate this type of marketing with your other strategies for the best results. Here are 3 things you should know about PPC.
What Is PPC?
As stated above, PPC stands for pay-per-click marketing or advertising. With this strategy, you pay whenever a potential customer clicks on an ad from your business. You only pay when someone clicks on your ad, which can give you some valuable information about your keyword strategy. Since millions of people use online search daily, investing in a solid PPC strategy is a wise way to bring increased sales and conversions to your business.
How It Works
Since PPC marketing means you only pay for specific clicks, it’s important to target your keywords well. The more you can narrow in on the terms your potential customer is searching for, the higher the conversions and better results you can expect. A targeted research strategy means optimal ROI.
Pay-Per-Click and SEO
PPC and search engine optimization work together to market your products or services. SEO helps customers find your business, and you can incorporate PPC to boost your results further. This combination strategy often gives you the best ROI as well as higher visibility, conversions, and sales.
Is PPC Just for Search Engines?
Although the term is typically associated with traditional search engines like Google Ads, there are other ways to use PPC. For example, the social media company Meta provides opportunities for pay-per-click advertising on Facebook and Instagram.
3 Benefits of PPC
There are several benefits of PPC advertising that help your business. These include lower cost, simple testing, and the ability to reach your ideal customers.
Cost-Effective
PPC campaigns are very cost-effective because they give you control over how much you spend. For example, you don’t waste money since you only pay when someone clicks on your ad. In addition, if your website is fully optimized, this boosts the conversion rate when a customer visits.
Simple Testing
Another benefit of pay-per-click advertising is the ability to tweak and test as needed. With this kind of testing, you can manage your ad spending as well as figure out which ones work. If they do well, you can continue to run the ads to boost your ROI and results. The same is true if they don’t perform like you want them to.
Reach Your Target Audience
PPC ads are excellent for reaching your target audience. Coupled with proper keyword research, your potential customers can find you because they are searching for the same terms you want to rank for. You can tailor how to reach your customers by ideal demographics and online activity to narrow down your results further. Your PPC conversion rates will increase with researched keywords and detailed customer personas.
Rose & Gold helps businesses tailor their pay-per-click strategies for optimal conversion and sales results. Need help with PPC for your business? Email hello@roseandgold.com to get started.
