Video marketing has become indispensable for businesses to engage their audience, drive conversions, and boost brand visibility. From capturing attention and building emotional connections to driving sales and improving search engine rankings, the benefits of video marketing are undeniable.
With the rise of platforms like YouTube, TikTok, and Instagram, video content has become increasingly popular and effective as platforms tweak their algorithms to favor video more and more.
It’s also one of the most effective ways to tell a brand’s story and showcase its personality.
We don’t like to make bold statements without research, so consider some of the following statistics from this year:
- 91% of businesses use video as a marketing tool in 2023.
- The highest-ever proportion of marketers (96%) continue to value video as an ‘important part’ of their content marketing strategy.
- 30% of people lack the time to create video content, but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023.
- In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet.
- 86% of marketers are using videos as a content marketing tool. Since 2016, there has been a 25% growth in firms embracing video as a marketing strategy.
- In 2023, people are watching, on average, 17 hours of online videos per week.
- People are 52% more likely to share video content than other content types.
- 75% of viewers watch short-form video content on their mobile devices.
What can video do for your brand?
Turns out… a lot.
Captivating Audiences and Boosting Engagement
In a world saturated with content, capturing your audience’s attention is paramount. Video marketing allows businesses to do just that. Unlike static images or text-based content, videos can grab attention quickly and hold it longer. According to Facebook, videos hold attention five times longer than still images, making them an ideal medium for delivering your brand message effectively.
By incorporating movement, visually appealing graphics, and compelling storytelling, videos can engage viewers emotionally, making them more likely to remember and connect with your brand. Whether through captivating visuals, humor, or storytelling, video marketing can create a lasting impact and foster deeper engagement with your target audience.
Enhancing Brand Visibility and Recall
Building a strong brand presence is essential for business success, and video marketing can play a crucial role in achieving that goal. Videos are highly shareable and have the potential to reach a wide audience through social media platforms. Businesses can exponentially increase their brand visibility and reach by creating compelling and shareable videos.
Moreover, videos have been proven to enhance brand recall. According to a Facebook study, users retain 95% of a message when they watch it in a video compared to 10% when reading it in text. By utilizing video marketing, businesses can leave a lasting impression on their audience, making them more likely to remember and associate their brand with the message conveyed in the video.
Boosting Conversions and Sales
Video has the potential to use clear and compelling calls to action, demonstrations, comparisons, and other techniques to show the value and benefits of the brand’s products or services and motivate the viewers to take action.
One of the most significant advantages of video marketing is its ability to drive conversions and boost sales. A well-crafted video can influence consumer behavior and persuade them to take action.
Videos allow businesses to showcase their products or services in action, highlight their unique selling points, and address potential customer concerns. By effectively communicating the value and benefits of your offering through video, you can build trust, establish credibility, and ultimately drive more conversions and sales.
Showcasing Creativity and Innovation
Video marketing allows businesses to unleash their creativity and showcase their innovative ideas. With the ability to incorporate visually stunning graphics, animation, music, and storytelling, videos provide businesses with endless opportunities to captivate their audience and leave a lasting impression.
By thinking outside the box and creating unique, memorable video content, businesses can differentiate themselves from competitors and position their brand as forward-thinking and innovative. Creative and innovative videos have the potential to go viral, attracting attention, generating buzz, and increasing brand awareness.
How We Help
We’re passionate about developing content that suits your brand’s unique goals and positioning, especially in video production.
We take the time to:
- Understand your brand’s goals, audience, and message
- Develop a video strategy that aligns with your objectives and budget
- Produce video content that breathes the brand’s identity and values
- Distribute and promote your videos across the right channels and platforms
- Analyze data and create new iterations of content
If you’re ready to start your video journey, connect with us today and see what we’re all about.