As a business owner, you know how important SEO is to your brand. Search engine optimization helps get people to your website and increases visibility as well as reach with your targeted audience. However, there’s a lot more to SEO than simply looking up keywords, using them in a blog post, and calling it a day. To get the best results with SEO, you need a strategy. This is where an SEO roadmap comes in.
What’s a Seo Roadmap?
An SEO roadmap is a document that maps out the step-by-step process of your SEO strategy. It’s helpful for a few reasons. First, a roadmap keeps your team and any other stakeholders on the same page. There’s room for feedback, which can help streamline some parts of the process that may need tweaking. Secondly, planning an SEO strategy helps bring the “big picture” back into the small details of your marketing efforts. Finally, proper planning means more consistent messaging and branding throughout all of your campaigns.
What to Include
There are several ways you can go about organizing your SEO roadmap. Start by making a simple Excel spreadsheet. If you prefer to focus on different phases, you can set it up in order of priority. For example, keyword research is one of the first tasks to tackle. After that comes brainstorming about blog content, writing and sharing it, etc. Breaking up tasks in terms of priority also lessens your load and prevents procrastination. These things can benefit your bottom line as well as your peace of mind.
Another way to format your SEO roadmap is to take it one week, month, or season at a time. Depending on how detailed you want it to be, this can be helpful because it gives you an idea of how your strategic efforts fit in with your future goals. Do you spend more time creating content at the expense of some technical tasks? Is it time to consider outsourcing some of your tasks to others on your team? SEO roadmaps provide guidance and sometimes reveal blind spots in your strategy that you might not have noticed otherwise.
Technical and Content
While keyword research is a core component of SEO, it’s not the only thing to consider. Technical tasks like maintaining links and updating any keywords are important to ensure any visitor to your website has a seamless experience. The actual content ideally balances information with the benefits your product, service, or brand provides your potential customer. Keeping both of these key aspects of SEO strategy in mind as you build your SEO roadmap will make your marketing efforts and campaigns much more effective.
Have more questions about SEO? Need help crafting, updating, or reviewing your business SEO strategy? Email hello@roseandgold.com for your SEO-related concerns.
