Are you feeling stressed out about getting social? With so many platforms to balance, content to create, and followers to engage with, it’s easy to want to delete all your accounts and hide. However, social media is integral to growing brand awareness and building a loyal customer base. So before you deactivate your accounts, let’s talk about ways to get your social media to-do list checked off without all the stress because a social media manager can grow your business and keep things social, so you don’t have to.
Why Is Social Media Important?
Social media is your digital brand building space. In fact, 55% of consumers learn about new brands on social media. Not only that, 68% of consumers agree that social media helps them engage and connect to brands. In other words, love it or hate it, social media is impactful and important for building your business. Your customers want to interact with you on a more personal level. So even if you don’t want to handle social media on your own, having a social media manager grow your online presence can be essential to becoming a leader in your industry.
What Is a Social Media Manager?
It’s easy to think that all a social media manager does is post content on social media, but their jobs are much more complicated than that. Social media managers have many jobs within social media that include:
- Creating content
- Analytic analysis
- Following and creating trends
- Engaging with followers
- Hashtag research
- Finding optimal times to post
- Handling PR issues (comments etc.)
In other words, social media managers live on social to ensure that you are growing your audience, creating content that nurtures your followers, and they help you stay consistent which is essential to social media success.
How Can a Social Media Manager Help You Grow Your Social Platforms?
A social media manager is both a strategist and a content creator. They can create trending content, post at optimal times, engage with your followers, and strategize growth by studying and implementing new changes based on your analytics. Social media requires consistency and the ability to pivot with recent trends and features. Hence, a social media manager’s job is to always be in the know and use their expertise to help you grow. As mentioned above, a social media manager or SMM will use every tool at their fingertips to optimize your social media for the most significant ROI. They can plan, create, post, boost content, and even run ads to help you stay in front of your target audience at all times.
Hiring a social media manager can help if you want to stay consistent and grow your following. At Rose & Gold, we have several social media strategists that can create trending content, post, engage, and grow your online presence. We can handle TikTok, Instagram, Facebook, Pinterest, and more. Want to keep your social, well social, without all the hard work? Let us do it for you!
