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Why Does Branding Matter?

Aug 30, 2022 | Digital Marketing

You hear, see, and experience branding daily, even when you don’t notice it. This is because branding has become so ingrained in the businesses we see everyday. While you might not consciously be aware of it, you always know a Starbucks cup or an iPhone when you see one. And that is branding. A business […]
Why does branding matter?

You hear, see, and experience branding daily, even when you don’t notice it. This is because branding has become so ingrained in the businesses we see everyday. While you might not consciously be aware of it, you always know a Starbucks cup or an iPhone when you see one. And that is branding. A business can have recognition consistently without having to say a word. 

What Is Branding?

Ultimately your brand distinguishes you from other services or brands by creating not only a brand name but also a brand personality. When most think of brands, they think about logos, colors, and websites. However, branding goes beyond pretty packaging and fonts. 

Branding fully encompasses the foundation of a brand. It goes beyond just aesthetics and taps into the “why.” The emotional concepts, the brand voice, and how a brand wants to share their mission with the world. 

Branding Is:

  • Colors
  • Fonts
  • Brand voice 
  • Brand personality 
  • Online presence 
  • Emotional connection
  • Design

While it can appear to be all about the outside appearance, a truly cohesive and well built brand goes beyond that. 

How Does Branding Help Build Your Business?

Strong branding evokes an emotional response from your customers. It has psychological and connection-driven components that move beyond logos and fonts. Branding taps into how a brand makes you feel. That connection is what drives conversions and customer loyalty, while also helping you stand out from others in your industry.  

When you work with branding experts like Rose & Gold, we use market research, competitor analysis, digital mediums, and in-depth research to help you build a brand that is protected, well received, memorable, and created to help you grow. Growth is inevitable when you show up consistently and build a brand your customers love.  

Why Is Staying on Brand Important?

If you already have an established brand, it’s essential to keep it consistent and stay on brand. That means your brand voice should be the same across social media, packaging, emails, and your website. That also means the design should be recognizable and within band guidelines everywhere your brand appears. Building brand awareness requires consistency. 

With that being said, it can be hard to find agencies that deeply understand the importance of branding, and that’s where Rose & Gold stands out. Our team is able to not only build your brand but keep it consistent across all online and in-person mediums. Our talented team of copywriters, designers, social media strategies, email experts, and creative directors all work together to help your brand stand out and target the right audience. 

If you need help building your brand or are ready to outsource your email marketing, social media, and more, we can help. We love branding, we excel at brand strategy, and we are creative artists that just get it. Contact our team today to learn more about how we can elevate your brand and help you grow.