PPC or Pay-Per-Click advertising is a measurable conversion-focused marketing strategy. Pay-Per-Click campaigns will not only increase conversion but also provide reliable and targeted user data to give you insight into buyer behavior, so you can further develop your PPC campaigns to maximize conversions. So if you are asking how PPC can help your business, let’s dive in deeper.
How Does PPC Advertising Work?
PPC is an online marketing strategy in which advertisers pay-per-click on their ads. With PPC, there is a bidding system that advertisers bid to win. If your ad is clicked on, then you pay the agreed-upon fee. PPC works to get your products or business in front of your target audience to increase brand awareness, visibility, and of course, increase sales.
What Are the Types of PPC Ads?
PPC advertising is complex in that there are several types of PPC ads you can use based on your business and goals. Your budget also determines the types of ads you use. What’s great about PPC is the ability to monitor ad performance easily and test different ads to find the sweet spot for your business.
The most common PPC ad types include:
Search ads: These are based on keywords you choose and use in ad copy designed to attract your target audience. This works for search engines like Google or Bing.
Display ads: These ads are typically displayed as banners placed in front of users viewing certain types of web content. The criteria for these ads are based on interest-based targeting or by selecting a specific site.
Amazon advertising: It’s no secret Amazon is one of the world’s most extensive e-commerce resources and a great place to advertise your e-commerce business. Through Amazon PPC, you can create product ad displays and search ads based on user’s search for related products.
Remarketing ads: Remarketing campaigns target previous website users who are already visiting your site and interested in your products. These types of campaigns can easily pull customers back in who were already close to converting on your site.
Video ads: Video ads are an essential marketing strategy that can be a more engaging way to connect with a new audience and build brand awareness. Hiring an agency to handle videos can help increase conversions, and our team can help with visuals, scripting, and strategy.
Shopping ads: Shopping ads will show off your products, connect with a receptive audience, and give you access to key data for your e-commerce store.
How To Get Started With PPC?
PPC advertising has many moving parts, and it can feel overwhelming knowing where to get started. At Rose & Gold, we have a full creative team and dynamic PPC partnerships to help you position your products or services in front of your target audience. Let us handle the ads, copy, positioning, strategy, and research so that you can handle your new orders. Want to discuss PPC? Give us a call at (413) 224-3363 or reach us by email at hello@roseandgold.com to schedule a consultation.
