Whether you are starting your e-commerce business or growing one, Shopify for e-commerce brands is a popular option to help you create a successful business with all the tools you need in one place. E-commerce is a popular business model, and it’s not going anywhere anytime soon. Shopping online has provided numerous benefits for business owners, including lower overhead costs, 24/7 sales capabilities, the ability to reach customers all over the world, more control over selling and tracking, greater visibility, and more insight into inventory. There is also a long list of benefits for consumers, making e-commerce a mutually beneficial business model for both buyers and sellers. E-commerce is projected to reach $476.5 billion by 2024, so if you are considering shifting your business into an e-commerce model, this guide will offer some insight into what Shopify is and how you can use it to grow your business.
What Is Shopify?
Shopify is an all-in-one e-commerce platform that includes tools to help you grow and scale your business. You can easily handle B2B, merchandising, marketing tools, insights, analytics, payment processing, and more. With Shopify, you can create a website, process sales, build out marketing outreach, and track your sales easily, all in one place. Shopify Highlights:
- Personalization
- Payment processing
- Fast loading speeds
- Analytics
- SEO tools
- Abandoned cart reminders
- Mobile friendly
Shopify comes with easy-to-use templates, or you can work with a designer to customize your storefront and build your own branding. While Shopify is a great interface for selling your products, it is important to also consider your marketing.
Is Shopify Right for Your Business?
Shopify is great for digital brands who are comfortable with running their business online. However, Shopify won’t work for all industries. Some industries that Shopify won’t work for are:
- Investment
- Travel
- MLM
- Products with unverified health claims
- Gambling
- Psychic services.
If you sell products, Shopify is a great platform to showcase and market your products if you have the right strategies in place.
How Can You Grow Your E-Commerce Business?
If you are ready to grow your e-commerce business, you should consider a few marketing strategies. For one, ensure your site is optimized for mobile. Most users are purchasing on their cell phones and want a seamless mobile experience. If you use a template, view and optimize mobile views before launching your site. Another way you can grow your e-commerce business is by focusing on customer retention. Building your email lists, creating engaging content on social, and having SMS marketing campaigns will help you stay at the forefront of your customer’s minds. These marketing strategies are essential to reaching your customers, building relationships with them, and increasing customer retention. If you are looking for support in growing your marketing strategy, our team is well-versed in helping e-commerce businesses grow. From establishing a brand strategy to implementing design, sales, and content, we can help you build your business. If you would like to set up a call to learn about how we can help you grow your business, we would love to hear from you.
