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TikTok Marketing: A Guide for Brands in 2022

Oct 21, 2022 | Digital Marketing

Unless you live on a deserted island with no internet, chances are you have heard that TikTok has around 80 million active users, and that number continues to grow. Currently, the demographics are about 60% female and 40% male, with ages 16-44 using the platform.  This video-based social media phenomenon continues to expand and offers […]
TikTok marketing

Unless you live on a deserted island with no internet, chances are you have heard that TikTok has around 80 million active users, and that number continues to grow. Currently, the demographics are about 60% female and 40% male, with ages 16-44 using the platform. 

This video-based social media phenomenon continues to expand and offers incredible opportunities for brands to grow and share their business with the world. TikTok has high engagement rates and many ways to use ads, video, and other mediums to build conversions and brand awareness. 

Many were unsure about TikTok when it first started appearing. Still, it has quickly grown to be one of the most popular social media avenues, and if you are thinking of adding TikTok to your 2022 marketing strategy, here are a few things you need to know. 

TikTok Trends

TikTok uses trending audio and video trends to create content. While you can easily create videos of any type, trending sounds and concepts will help with video visibility and engagement. Our team will strategize videos, trending audio, and concepts for our clients so they can stay updated with the trends. You also utilize hashtags similar to Instagram to help with video visibility. 

TikTok not only uses trending sounds but also utilizes trending transitions and group videos. The possibilities with TikTok are endless, and there is plenty of opportunity to grow organically. Similar to reels, TikTok trends are constantly evolving, so it helps to be ahead of the trends or create your own.

TikTok Branding

TikTok aims to be a more organic platform, with the majority of well-performing videos being unedited or, at the very least, having the feel of natural and raw footage. TikTok is all about being relatable, so there is a delicate balance of creating content people will respond to while ensuring your branding is in place. Learning about transitions, using the right fonts, and having a perfectly curated “unedited” feel will help your videos perform better. 

TikTok Marketing Strategy

There are many ways to grow your business on TikTok. You can utilize influencer marketing, paid ads, and plan content based on trending videos. TikTok ads have various options, like in-feed ads, image ads, carousel ads, and top view ads. You can also host hashtag challenges where your video concepts are promoted through hashtags that other users will make- creating great UGC content. 

Beyond ads, TikTok can be challenging regarding strategy. Since some trends can be random and very time-sensitive, it’s important to have a flexible marketing strategy that allows for new content to be created quickly. While some trends stick around, most last for a few days to weeks, and the next trend comes along. 

That’s why hiring an agency can help take the guesswork out of TikTok. Our team can create videos, and storyboard concepts, find trending sounds, and develop strategies that flow with the changing tide of TikTok. So while taking on another platform for marketing may seem daunting, we are here to help you every step of the way. Call us at (413) 224-3363 or email our team at hello@roseandgold.com.