Over the years, marketing has changed in several different ways. The onset of technology introduced new opportunities. The way people found and consumed media changed. Word of mouth and social media interactions became one of the most significant means of attracting potential customers. While all of these changes may have happened subtly, the shift in focus from outbound to inbound marketing played a substantial role. The influence of the Internet changed the way marketers viewed their content and how to reach their target audience.
Inbound Vs Outbound Marketing
The traditional model of cold calls, door-to-door sales, and similar tactics made up what we call outbound marketing. It focuses on the outward experience of reaching out to potential customers, even if they have no idea who your business is or what you do. This is where inbound marketing comes in. Inbound marketing works by attracting potential customers who are already interested in the product or industry you belong to. Instead of relying on aggressive sales tactics – which can often turn people off – inbound marketing gives you the chance to grow and nurture leads by providing them with the information your target audience is looking for. Social media, blog posts, and other content are some of the popular ways to incorporate inbound marketing into your growth strategy.
What Makes Up Inbound Marketing?
In the age of digitally dominated marketing, it’s no surprise that social media is high up on the list of ways to capture potential leads. First of all, social media is where most people spend time, so the chances of more eyes on your content are much higher than without it. Social media also allows for more personal interactions between you and potential customers. Blogs posts, infographics, guides, eBooks, and targeted email marketing campaigns are all forms of inbound marketing. It’s a win-win for everyone involved. Your target audience finds you because of their interest in your industry or through word of mouth, and you help inform, educate or relate with your potential customers.
Why Is It Important?
Inbound marketing is important because it gives you a unique opportunity to “sell” your product or service without seeming pushy or overly aggressive. You can also demonstrate your expertise and knowledge of your industry through valuable content instead of a knock on a stranger’s door. If your content consistently helps your audience, you will earn their trust and make it more likely that they will purchase, become a repeat customer, and or tell their friends about you. Inbound marketing is marketing without the sleaze – and it’s much more effective these days, too!
Want More Marketing Tips?
Got questions about how to implement inbound marketing in your business? Want tips to build on what you’re already doing? Email hello@roseandgold.com. We’re here to help your business grow and thrive!
