The holidays are full of memories, time gathered around the table, and if you’re a business owner, connecting with new and familiar customers. However, time off work and school inevitably means more time spent on social media. During the holiday season – perhaps more than ever – it’s important to keep your social media posts targeted, informed, and encouraging. This is especially true for business owners. How can you make sure you keep your social media content engaging and fun over the holidays? Ask yourself the following questions before publishing a post on social media.
IS IT TOO LONG OR TOO SHORT?
Depending on what platform you use, there are limitations and preferences for the length of a social media post. Each platform has different algorithms that focus on certain kinds of content. The length of your posts can either turn customers off or keep them engaged and wanting more. Do some research into the best post length for each platform before hitting submit.
WHAT DO YOU WANT MY CUSTOMERS TO LEARN?
This question can help narrow down the focus of your content to make it more accessible and easier to understand. Do you have an idea or tip to share with your audience? Want to share a “behind-the-scenes” look into your product or service? These types of content are engaging for your audience and fun to create, so take some time to brainstorm how to incorporate educational material into your next social media post.
HOW WILL THIS REFLECT ON YOUR BRAND?
Most people use social media to voice their concerns and judgments about the world as well as share celebratory news and information. While this freedom is certainly a good thing, it might not be in the best interest of your business to engage in discussions about the newest Internet hot topic regularly. However, if there are ways to tie current events into your product or service in a natural way, you can also use it to your advantage as you demonstrate your knowledge in your specific niche.
WOULD YOU READ OR SHARE THE CONTENT?
Before submitting your post onto a social media platform, take a moment to consider the “shareability” of your material. While not everyone may resonate or need the product or service you offer when they see it, are there ways you can entice them to come back in the future? Think about what your target audience is interested in and tailor your post with a call-to-action to encourage sharing. This increases brand awareness and boosts your credibility.
Rose and Gold is a marketing agency for forward-thinking brands in western Massachusetts. Our team is here to help you with all of your social media and content marketing needs. Email hello@roseandgold.com to discuss how we can help manage and grow your brand’s social media presence!
