Rebranding your business can feel overwhelming, considering a brand is made up of so many different components. There’s the visual side of your brand, the emotive appeal, your “why,” and your brand voice to consider. Your rebranding also requires a lot of research, strategy, and fine-tuning to make all the separate pieces work together organically. We all know your branding is essential to success, which is why a rebrand is even more pivotal if you are trying to reinvent your brand.
Research Your Industry and Audience
Before rebranding, you must know who and where your audience is. What do they respond to? What are their psychological motivations? Challenge yourself to move beyond age and likes for demographics. What are their dreams, and what is their daily routine? What problems do they have that you can solve?
Once you develop a strategy around your audience, take some time to check out other competitors in your industry. Look at their target audience, marketing strategies, branding, and voice. What can be your differentiating value point? What helps you stand out? Use this research to help formulate your brand strategy.
Revisit Your Mission and Values
What is your “why?” How do you solve problems for your customers and impact the world? What is the passion behind your brand? Ultimately, people care about why you do what you do, not just the how. So revisit your brand’s purpose, goals, and values to help develop your brand strategy.
Create Brand Visual Concepts
Everyone loves to dive into fonts, colors, logos, and the visual concepts of their brand. Mood boards, Pinterest, and brand research all come into play when developing your brand’s visual identity. While colors and fonts are essential for visual identity, the research and target audience are essential to creating a brand design that will help create more loyal customers.
Create Brand Voice Guides
Your brand voice is your sales team when you are not around, and it’s essential that you show up and tell your story in a way that your audience will be receptive to. Your brand voice is mostly represented on your website, but it should be cohesive on emails, social media, and any print media you have. An inconsistent brand voice can minimize your conversions, so this step is crucial for your rebrand. Similar to visual identity, using your target audience and industry research to craft a converting brand voice will help you hear that cha-ching from conversions instead of crickets when you launch.
Ready to bring your new brand or rebrand to life but not sure where to start? Our expert team at Rose & Gold combines decades of extensive experience with trending visual modalities to create a brand your customers will fall in love with. We have everything you need from start to finish, with designers, copywriters, and social media experts to ensure your strategy, brand, and growth are streamlined, professional, and as unique as you are. Ready to make BIG changes for your brand? Give us a call at (413) 224-3363 or reach us by email at hello@roseandgold.com to schedule a consultation.
